Press & Media
Continuum founder & CEO Michelle Shocron on AI in marketing, building in artificial intelligence, and the road from Mercado Libre to founding an AI company — featured across Latin America's business and technology press.
Just 2% of global VC goes to women-led startups. Continuum founder Michelle Shocron on making the leap into AI — and the three things she tells women who want to build in tech.
She scaled a credit business to 250 million lines, then left to build AI for marketing. Continuum founder Michelle Shocron on data, microsegmentation, and redefining the future of business with AI.
AI only pays off when it solves a real bottleneck. Continuum founder Michelle Shocron lays out a practical six-step framework for adopting AI without falling for the 'magic wand' trap.
From Buenos Aires to Coca-Cola, Mercado Libre, and founding in AI — the journey of Continuum founder Michelle Shocron, the entrepreneur known in the startup world as 'the AI girl.'